iConcept offers world’s first GIS Based Market research services well customized to the clients requirements. The innovation in every step of Research makes market research most efficient, accurate, easy to conduct, actionable, track changes and measure outcomes. iConcept’s MapOut is the world’s first GIS based market research tool for data capture and analytics. MapOut empower Market research with its ability to blend technology in Data collection, Analytics, Make strategic decisions, Implement action plans over the decisions, Measure outcomes.
 
 
 

Market Research

Market Research - "Worlds first GIS based market research tool"

EFFICIENT DATA COLLECTION
  • Collect data through the questionnaire designed in PDA (Personnel digital assistant) reduces input errors and saves time
  • Real time access to the happenings in survey/data collection
  • Regular email alerts preserves the managers attention towards data collection
  • Call centre support for data collection and verification
  • Expert knowledge in focus group discussions, observational studies, dipstick surveys, telephonic surveys, opinion polls, mail surveys and finally continuous demographic studies.
STUNNING VISUAL ANALYTICS
  • MapOut Analytical tool takes data from multiple sources including data bases and spreadsheets and creates simple visual representations on maps, graphs and tabular views
  • Unique need based creative analytical tools makes it easier to grasp
  • Flexible than regular charts and graphs.
  • Drill down/queries and Statistical analysis made easy
  • Expert knowledge in focus group discussions, observational studies, dipstick surveys, telephonic surveys, opinion polls, mail surveys and finally continuous demographic studies.
EFFECTIVE IMPLEMENTION OF DECISIONS
  • Customized Reports generated from the MapOut Analysis tool helps to directly execute the action plans in the field.
  • Track the execution of action plans.
  • Measure the outcomes over a span of time.
EASY TOPUP RESEARCH
  • Automated capture of date, time, and geo-spatial position through PDA provides extensive flexibility in conducting top up research.