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MapOut Trade and Market Analytics (T&M)

iConcept’s MapOut T&M is the world’s first GIS-based market research and analytic tool. The tool not only ensures accurate data collection, but also enables efficient analysis, decision making, implementation of action plans, and measurement of outcomes.

Key Features

Digital collection of data
This GIS based market research tool allows you collect information digitally, providing you with a location and time stamp. It captures information like latitude and longitude of every retailer, giving you a spatial sense of the location of all the retailers.

PDA based device for data collection
The field force can punch in the research questionnaire on a PDA device, tablet or iPad to capture data. This allows information to be captured easily and with minimal errors, providing a faster census.

Data Validation
Once the data is collected, a data validation process in conducted, wherein our call center experts call each retailer to validate the data. This is an important step taken to perform quality checks on data as it is pertinent to yearly and product wise turnovers.

Analysis of 4 kinds
The tool provides you with four types of analysis-market reach, width, depth and share, providing greater details on information on product, region etc.

Effective decision making tool
The tool provides you with estimates on market size at an extremely granular level, along with information about competition, enabling you to make informed business decisions.

Drill down analysis
The tool provides you with three views ? spatial view, graph view and data view. You can zoom into these three views and derive analysis of the data from the State to the Taluka level.

Intuitive visual analytics
The MapOut market research and analytics tool provides you with stunning visual analytics that are easy to interpret.


Gain powerful insights about competitors, products and the market

Locate retailers to get a sense of potential opportunities

Drive competitive advantage with intelligent market segmentation, like information on strong vs. weak markets; Tier 1, Tier 2 and Tier 3 distribution channels

Define the best channel architecture

Quickly assess market share

Track distributor performance and build strategies to target uncovered areas and untapped regions